The Brightsides Atlantic Row
2024 Atlantic Dash winners
Project 23 Coaching athletes Rod Adlington (captain) and Guy Minshull were part of The Brightsides crew who completed the world’s toughest row, crossing the Atlantic Ocean. They won the 2024 Atlantic Dash race in an incredible 52 days 18 hours and 53 minutes, in some of the hardest conditions of any previous years.
This challenge is extremely dangerous, many have failed and lives, in the history of the event, have sadly been lost. Their accomplishment is something truly extraordinary! Rod and Guy are just two local 50+ year old Warwickshire farmers who attempted this crazy feat to raise money for charity in the memory of Rod’s son, who was sadly lost to meningitis. They have successfully raised over £100,000.
We worked with the guys for the 12 months leading up to the race helping them prepare their bodies for the extreme demands of the row. There was constant adversity and challenges along the way. However, they never gave up and became some of the few to ever achieve this feat.
Follow their story to find out more information The Brightsides Row
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Liam Osborne
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Judith Marriot
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Will Riches
FAQS
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At Project 23 Coaching we offer a range of training solutions to suit different lifestyles and fitness goals. This includes 1-to-1 personal training in our private gym, where you’ll receive a fully customised program tailored to your body, goals, and schedule, as well as small-group training sessions for those who thrive in a motivating, community-driven environment. Whether your focus is weight loss, strength training, fat loss, endurance, or sports performance, our coaches build progressive, results-driven training plans that help you achieve lasting results rather than quick fixes. For a full list of coaching options see here.
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Our private training facility is based at Squab Hall, Leamington Spa, CV33 9QB, just a short drive from Warwick, Kenilworth, Coventry, and surrounding Warwickshire areas. The gym is fully equipped with everything you need for strength training, conditioning, and functional fitness. You can contact us directly on +44 7521 005203 or through the contact form on our website. We aim to reply to every enquiry within two working days, so whether you’re ready to start training or just have a question, we’ll be in touch quickly.
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Every client begins with a consultation so we can understand your current fitness level, lifestyle, nutrition, and goals. From there, we create a personalised plan combining strength training, cardiovascular conditioning, and tailored coaching support. If your goal is weight loss, we focus on sustainable fat-burning strategies with the right balance of training and nutritional advice. If you want to increase strength, we use progressive overload and proven methods to help you lift more and feel stronger. For endurance, we implement structured training blocks to improve stamina and recovery. Our approach is always science-based, supportive, and focused on long-term results.
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Project 23 has supported a wide range of people, from those just starting their fitness journey to competitive athletes. Success stories include clients who have completed triathlons, Ironman competitions, endurance challenges, and world-championship-level events, as well as those who have achieved life-changing weight loss, body transformations, and improved health markers like lower blood pressure and increased energy. We regularly share client results to showcase what can be achieved with the right coaching and commitment — inspiring others to see what’s possible for themselves. Check these out on our testimonial page.
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Unlike many commercial gyms, Project 23 offers a private, supportive environment where every session is guided by a professional coach. You’ll never be left to figure things out on your own. Our focus is on quality coaching, accountability, and measurable progress. With both personal training and group sessions available, plus access to expert knowledge in training, nutrition, and recovery, we ensure every client receives the tools they need to succeed. Our mission is simple: to help you unlock your potential, train smarter, and achieve results that last well beyond the gym.